UNDERLYING PREMISE

Definition: The basic idea or assumption on which a theory or argument is based, forming the foundation of a reasoning or belief.

Synonyms: Basic Assumption, Foundational Idea, Core Belief, Fundamental Concept, Underlying Principle

Usage Examples in Sentences

History

In history class, students learn about the underlying premise behind significant events that shaped the world.

A: Thank you for meeting with me today, Jennifer. I wanted to discuss the marketing strategy for our upcoming product launch.B: Of course, David. I'm glad we could touch base. What specific aspects of the strategy are you concerned about?A: Well, I believe the underlying premise of our current approach might need some reevaluation. We've been focusing heavily on traditional advertising channels, but with the changing market landscape, I think we need to consider more digital and social media avenues.B: That's an interesting point. Do you have any data or insights to support this shift in strategy?A: Yes, our recent market research indicates a significant increase in online engagement among our target demographic. It suggests that our audience is more active on social media platforms than we initially anticipated.B: I see. In that case, it makes sense to adapt our approach accordingly. Let's schedule a follow-up meeting to delve deeper into this and brainstorm some new tactics.

UNDERLYING PREMISE

Usage Examples in Sentences

Usage Example in Conversation