Those fluffy white flakes falling from the sky? They are called snowflakes.
Usage Example in Conversation
A: Good morning, Sarah. I'd like to introduce you to our new project manager.B: Oh, great! Who is it?A: Her name is Emily. She's highly experienced and comes from a top-notch company in our industry. They are called the Elite Solutions.B: That sounds impressive. It's nice to have someone with such a strong background on board.